
How a company responds to a complaint about quality needs careful consideration. A model that we can use to explore this issue is Dr Deming’s Red Beads Experiment. We can extend the Red Beads Experiment to include a complaint from customers. I explored the Red Beads Experiment in a previous blog post The blog post explained the steps in the experiment and the effect of the experiment on testers and quality.
In the Red Beads Experiment, the White Beads Company makes white beads and struggles to reduce the number of red beads in the white beads it sells. We can use the Red Beads Experiment to help us explore how to deal with complaints about quality by extending the Red Beads Experiment to include customers complaining to the White Beads Company’s Chief Executive about quality. The customers are unhappy with many red beads being delivered in their orders of white beads.
The White Beads Company holds its staff responsible for their performance in a process that they can not influence, so I would expect them to respond to customer complaints by blaming the staff. This will not help improve quality as the staff do not control the production process at the White Beads Company and cannot improve quality. Blaming the staff will also create an atmosphere of fear in the company which will make it harder to improve quality. If there is fear in the company people will not answer questions honestly as they will want to protect their job and their friends’ jobs and so quality will not improve.
The White Beads Company should use Deming’s System of Profound Knowledge (SoPK) to improve quality. Deming wrote that SoPK “provides a map of theory by which to understand the organisation that we work in”[2]. SoPK has four components:
- An appreciation for a system – systems thinking should be used to understand the problem and find a solution to it
- Knowledge of variation – there will always be variation in quality, and the company must learn to understand it
- Theory of knowledge – the company should develop a theory of what will happen in the future based on their actions to improve quality
- Psychology – the White Beads Company should understand individuals and how individuals interact as this will have an effect on the quality of the company’s output.
An understanding of psychology and systems thinking will help the White Beads Company move from being a company where managers “find and record failures” to one where they “remove the causes of failure”[1].
The White Beads Company can use systems thinking to identify that the company and its suppliers are a system that makes white beads. It can then work to improve the quality of its white beads by working with its suppliers to improve the quality of the raw materials being supplied to the White Beads Company.
Knowledge of the number of red beads in the raw materials will enable the company to evaluate the success of its initiatives to improve quality.
Improving the quality of white beads by improving the quality of raw materials, rather than blaming the staff, will help the company to drive out fear from the company. This will help people to work more effectively. Working with suppliers will also break down barriers which will create teamwork that will improve quality.
The company should then implement this plan using the plan-do-study-act cycle; first, it would plan the initiative, then it would carry out the plan, next, it would study the results of the planned work, and then act on what it found by taking its findings into another plan-do-study-act cycle.
Using SoPK, and working iteratively with a plan-do-study-act cycle will enable the White Beads Company to improve the quality of its product.
Are there other useful ways to extend the Red Beads Experiment?
Note:
I wrote a longer post about the Red Beads Experiment for LambdaTest Blogs, and John Willis, one of the founders of DevOps, wrote a positive blog post in response to my post. He said in his post that Deming would be disappointed that people had not extended his Red Beads Experiment. This blog post is a suggestion on how to extend the experiment in a way that sheds light on how to deal with complaints from customers about quality and how Deming’s philosophy can help.
References
[1] W. Edwards Deming Out of the Crisis
[2] W. Edwards Deming The New Economics
More Information:
- These two books each give a full account of the “Red Beads Experiment”:
- W. Edwards Deming The New Economics
- William J. Latzko, W. Edwards Deming, David M. Saunders Four Days With Dr. Deming
- eLearning from the Deming Institute: DemingNext contains a course on the Red Beads Experiment
- Videos:
- Lessons from the Red Bead Experiment (30 minutes)
- The Red Beads Experiment (38 minutes)
- A useful blog post about Deming:













